Wednesday, February 18, 2009

Party with a purpose: the art of collecting and giving back.


The economy may be in a deep freeze, but New Yorkers are never slow to accept an invite to a cool party. With a new guy in the White House, New Yorker’s are looking for any excuse to party --while discovering new ways to entertain at home.

One new “party” venture, started by Lisa Cooper and Joan Daidone of
Elisa Tucci Contemporary Art, stages “Art at Home Events” in the private and intimate setting of young collectors’ homes.

“Think of it as a ‘Trunk Show’ of original art. Instead of designer fashions or jewelry we bring a selection of artwork from emerging and established artists.” says Gallery Owner, Lisa Cooper. “Our party hosts are art enthusiasts who want to share their love of contemporary art with their friends. Our clients provide the wine, cheese, light fare and drinks. We provide the artwork and stage an exhibit in their home.”

The “salon” style gatherings allow the host to introduce their friends to artists, gallerists or curators in a relaxed and comfortable environment. “The parties are a fun way to learn about contemporary art in a casual setting.
It’s like having an art opening in your living room – without the uptight attitude or pretensions,” says ETCA Gallery Partner, Joan Daidone.

Working alongside the host, Lisa and Joan create a private event designed to introduce novice, as well as more seasoned collectors to “The Art of Conscious Collecting.” In addition, ETCA offers advise on not only how to collect art, but how to care for and protect your original artwork.

ETCA Art Parties give party-goers an insider view of the contemporary art scene – as well as a chance to give back to their communities. With a mission to “change the world through art”, ETCA donates 5% of every art sale to charitable organizations that inspire and heal disadvantaged children through art. Donations are made to the host’s favorite cause or one of the charities associated with the gallery. Lisa Cooper is a volunteer with Free Arts NYC www.freeartsnyc.org and Joan Daidone is on the Board of Directors for Ninos del Lago in Guatemala.

With a portfolio of contemporary art from both local and internationally-acclaimed artists, ETCA is able to offer access to an extensive collection of works by artists currently in the permanent collections of major museums, corporate and private collections.

Joan and Lisa will stage the “Private Art Parties” anywhere within Manhattan, the Hamptons and the New York, New Jersey and Connecticut Tri-State Area, as well as the Berkshires. Other areas may be available on a case-by-case basis.

About Elisa Tucci Contemporary Art (www.elisatucciart.com)

Elisa Tucci Contemporary Art represents both emerging and established artists working in traditional, mixed and new media. Joan and Llisa chose to represent work that they love, art that is timeless and transformational on an emotional, spiritual or intellectual level.

Elisa Tucci Contemporary Art currently represents sixteen artists from around the world, as well as dozens of other artists whose work is offered through ETCA’s art consulting services. Artists are selected for mastery of their technique and craft, singular and unique creative vision, and commitment to their art.

Artists currently represented include: Rosalind Schneider’s video installations and digital fusion paintings; Elaine Galen’s surrealist and mysterious landscapes; Amy Cheng’s magical world view; Miriam Brumer’s animated microcosms of organic environments; Carol Bennett’s waterscapes and aquatic explorations; Jon DePreter’s contemporary wood sculptures and totems, Kimber Berry’s Liquid Landscapes; Michael Barletta’s Live Paintings. The full portfolio can be viewed online at www.elisatucciart.com

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